The brand name INSHADE appeared in 2001, emerging from a long-established creative synergy between artist, designer and stylist Maria Smirnova and photographer Alexander Volokhovsky. It has since asserted itself in Russia, Germany, the U.S., Belarus, Ukraine and Georgia, having participated in numerous art festivals and fairs, including the World Expo in Hannover and The 3d World Theater Olympics in Moscow.
Today, INSHADE is an eminent concept-based premium brand, sought after in Russia and known in Europe. Simple, yet delicately refined clothes bearing the INSHADE label are sold in Zurich, Berlin and Moscow’s probably most emblematic concept stores: LeForm, Traffic+ and Twins Shopp, alongside such brands as Dries van Noten, Junya Watanabe, Marithe & Francois Girbaud and others. The brand’s proven market advantage is a combination of high quality materials, European-style elaborate cut and reasonable pricing policy.